The Top 9 Influential Women of the SEO Industry
Search Engine Optimization is an industry with many challenges to come across, one amongst them is the gender gap. In the State of SEO survey, Moz identified 29.3% of the surveyors as women and 68.4% as men. Though SEO has prevalently been a male-dominated industry, there are many women who have set the bar of […]
Everything You Need to Know About SEO Forecasting
Forecasting for SEO can be a double-edged sword. If done well, and understood, it can be powerful, but if conducted badly, it can be very damaging. With so many factors and changing variables within SEO, forecasting SEO can be very difficult to predict. It is typically inaccurate and highly dependent on the industry, vertical, and […]
Best SEO Automation Tools used by Industry Experts
For brands and small businesses that can’t possibly afford full-time SEO services, the mention of terms like “link building” or “organic search rankings” is enough to make them wince. And of course, these businesses may not consider paid marketing as a solution to compete against their market leaders. Automating SEO doesn’t mean to leave it […]
How to Perform Competitor Research in an Hour with SEMrush
Buy or bury the competition Jack Welch We agree for sure that the field of SEO is filled with surprises and constantly adapting to the changes in the SERP algorithms can feel overwhelming. And competition is another dimension of stress! But here’s what we have learned – SEO can be dealt with in a seemingly […]
Importance of Link Building in 2020
If a link to my site brings in targeted traffic, ideally with long dwell time and multiple page impressions per visit, I consider it to be a good link Marcus Tandler, in his talk during SEO fight club at SMX Munich So, let’s begin with this food for thought. What do you think the value […]
SEO Automation: Why it’s high time you opt for it?
Before beginning with this article, we would like to give you a heads up that – SEO is a labour-intensive process that is now about fulfilling user intent. The post-Google RankBrain world has been catering to give the best possible result to users for the queries they’re searching for. Hence, valuable, fresh and interactive content […]
5 Indian Brands that nailed the Marketing Game
What if you had the finest product line and there was no one to buy it? What if your customer service was so great that it gave a tough competition to five-star services, but there was no one to experience it? What if you had excellent skills but there was no client that you could […]
Internal Linking and its value in 2020
One of the first things we learn in SEO when introduced to it is on-page optimization which includes the organization of heading tags(H1, H2, H3). Developing a site structure is a crucial act of the organization of a website. It has this simple goal of creating a site that is easily navigable by users and […]
Know Your Niche Potential. Get Your SEO Forecasting Right!
Imagine this. You decide to buy a product. What all are the factors you check and consider before you buy that apt product? You check for reviews and ratings. You check for the brand’s trustworthiness. You check for its servicing after purchase. You perform aggressive research especially if it’s a big amount that you’re investing. […]
All you need to know about Schema Markup in 2020
Remember how in school your teacher made you format your essay which was filled with spelling errors and impossible-to-read handwriting in a more legible way so that it can be checked properly by her? Well, you assume machines are smarter than humans, but not really. Let’s look at an example on the internet. We looked […]