We Grow
Your Revenue Reach Sales Impact Brand
Across Google, YouTube, App Stores, Google AI surfaces (AI Overviews & AI Mode)
Brands We’ve Worked with
SEO Services & Strategy
SEO, GEO Targeting, AI Search Overview
What it is: Full-spectrum search optimisation — from keyword strategy to technical execution — built on domain expertise and AI-driven efficiency.
- Unlock organic growth in competitive markets
- Seamless GEO targeting for multiple regions
- AI-powered optimisation for Google’s evolving SERPs & AI Overviews
- Reduce tech dependency with automated SEO processes
- Drive traffic that converts into measurable business outcomes
Case Study - Cleartrip
Expanded into 4 geographies using a custom-built SEO tech panel
Dominated search visibility in key travel markets
Automated page creation, content QC, and internal linking
Organic App Growth & CRO for App Stores
What it is: End-to-end ASO that goes beyond keywords — optimising metadata, creative assets, localisation, and conversion to win organic installs.
- Keyword research tied directly to install potential
- Conversion rate benchmarking and creative testing
- Localisation for maximum relevance in target markets
- CRO-driven description, screenshot, and copy experiments
- Non-branded market share growth without ad spend
Case Study - RummyCircle & My11Circle
Achieved #1 rankings across multiple high-intent keywords
Organic install share dominance in gaming category
Full-funnel ASO from keyword targeting to creative optimisation
Custom AI Tools & Automation for Search
What it is: Bespoke AI platforms that handle every step of SEO — from competitive analysis to live content publishing — at scale.
- Automated competitive and market research
- AI-driven recommendations for page creation & optimisation
- Fully automated content creation with built-in QC checks
- Large-scale creative & meta updates across pages instantly
- Real-time SEO health monitoring & reporting dashboards
Case Study : Cleartrip
Deployed an AI-powered SEO panel enabling always-on optimisation
Automated content creation & linking at scale
24/7 SEO health monitoring with instant fixes
Our Testimonials
Discover Our Growth Methodology
Engine
Diagnose & Align
Understand the business & unit economics; set the target, baseline, access, and guardrails.
Analyse & Forecast
Surface blockers & opportunities; agree next moves, owners (client vs us), and the solution plan.
Implement & Automate
Ship revenue-driving changes and automations; we execute or enable your team for faster delivery.
Prove & Improve
Show weekly movement to target; run pilots, scale winners, fix what doesn’t.
Compound & Innovate
Scale what works, fund bold tests, and open new sources of demand.
The CEO Promise
Direct CEO oversight. Charmis sets strategy, locks priorities, and signs off on sprints
- Games24x7 (RummyCircle & My11Circle): Web + ASO to category-leading organic visibility across core keywords.
- Cleartrip: Custom SEO automation panel; top rankings on generic travel terms; scaled across 4 geographies (multilingual & international).
- E-commerce portfolio: Multiple category leaders across verticals; verifiable case studies on request.
- Custom-built GrowthOS (On request) — engineered to your stack & workflow Plans → Writes → Ships → Monitors in hours, not weeks.
- Founder control & ownership — you own the code + dashboards (approvals, audit trails); run it in-house; vendor dependency −70–90%.
My Promise
Revenue-tied plan • Performance-linked fees • Weekly progress • Proof under NDA
Case Studies
Blogs
Explore our researches and blogs produced to cover multiple aspects of SEO
FAQs
All major questions and answers about our services.
What outcomes do you optimise for
Revenue (or qualified leads), install share (ASO), and market share in search. Every plan is tied to 1–2 primary metrics—no vanity KPIs.
How fast will we see movement?
Quick wins in 2–4 weeks; meaningful lifts typically 6–12 weeks (ASO can be faster). We share weekly progress and expected timelines by track.
What access do you need to start?
Read-only to GA4, GSC, CMS/app store consoles, and basic tech docs. Write access comes later via approvals. NDA provided.
Do we need engineering bandwidth on our side?
Not necessarily. We can ship via our custom GrowthOS or collaborate with your devs. Goal: reduce team dependency by 70–90%.
Which industries are your best fit?
E-commerce, Fintech, Travel, and Gaming/ASO. Others are welcome—fit is confirmed during the audit.
What is GrowthOS—and who owns it?
A custom-built AI stack (not off-the-shelf) that plans pages, generates QC’d content, ships changes, and monitors health. You own the code & dashboards and can host in your cloud.
How do you price?
A base fee + performance-linked component tied to agreed outcomes. Transparent scope, no upsells, no link-farm spend.
Will the CEO be hands-on?
Yes. Charmis leads Diagnose & Prioritise, signs off sprints 1–2, and joins monthly reviews. Strategy stays founder-led; delivery is systemised.
Do you run ads or buy links?
No ads. For authority, we use earned/Digital PR and content worth citing—no black-hat, no link farms.
What if it isn’t working?
We measure weekly against the agreed metric. If a bet underperforms, we pivot or stop—you keep the code, assets, and learnings.