Importance of Link Building in 2020
If a link to my site brings in targeted traffic, ideally with long dwell time and multiple page impressions per visit, I consider it to be a good link Marcus Tandler, in his talk during SEO fight club at SMX Munich So, let’s begin with this food for thought. What do you think the value […]
SEO Automation: Why it’s high time you opt for it?
Before beginning with this article, we would like to give you a heads up that – SEO is a labour-intensive process that is now about fulfilling user intent. The post-Google RankBrain world has been catering to give the best possible result to users for the queries they’re searching for. Hence, valuable, fresh and interactive content […]
5 Indian Brands that nailed the Marketing Game
What if you had the finest product line and there was no one to buy it? What if your customer service was so great that it gave a tough competition to five-star services, but there was no one to experience it? What if you had excellent skills but there was no client that you could […]
Internal Linking and its value in 2020
One of the first things we learn in SEO when introduced to it is on-page optimization which includes the organization of heading tags(H1, H2, H3). Developing a site structure is a crucial act of the organization of a website. It has this simple goal of creating a site that is easily navigable by users and […]
Know Your Niche Potential. Get Your SEO Forecasting Right!
Imagine this. You decide to buy a product. What all are the factors you check and consider before you buy that apt product? You check for reviews and ratings. You check for the brand’s trustworthiness. You check for its servicing after purchase. You perform aggressive research especially if it’s a big amount that you’re investing. […]
All you need to know about Schema Markup in 2020
Remember how in school your teacher made you format your essay which was filled with spelling errors and impossible-to-read handwriting in a more legible way so that it can be checked properly by her? Well, you assume machines are smarter than humans, but not really. Let’s look at an example on the internet. We looked […]
Build amazing SEO reports with Google Data Studio
Let’s talk about the most crucial part of SEO that would actually make your clients happy – reports. Many of them use individual tools for importing data into their Excel spreadsheets and creating customized reports manually for their clients in a way that is understandable and easy-to-read. To all those who are out there preparing […]
What made Hotstar so successful – Case Study
Hotstar is an online entertainment streaming platform owned by Novi Digital Entertainment Private Limited which is a subsidiary of Star India. It was launched in the year 2015. Today, Hotstar is one of the largest online video streaming platforms with more than 100,000 hours of content available in 17 different languages. Plus, they also cover […]
Is SEO worth every penny in 2020?
Tell me if this sounds familiar to you. Every time there is a major Google algorithm update, the SEO world jumps to a frenzy on twitter with questions like – “Is SEO dead?”, “Is SEO really worth it now?”, “is SEO just keywords?”. And it quickly starts escalating with arguments and its counter-arguments. Which makes […]
SERP walkthrough of the decade!
The keyword “Google algorithm update” has a search volume of 2.4K in India alone and a whopping 11.4K search volume globally. But why does such a huge search volume for this keyword exist? Search engine marketers are always on toes on the latest updates on Google algorithms. The reason for this massive search volume is […]