How Picxy emerged as a successful Indian Stock Image Brand – Case Study
In 2018, 3 enthusiastic techies – Jitendra Emmani, Vamsi Mannem, and Satish V Madala left their high-profile IT job and began a venture with a mission to fill-in the huge gap in the visual content space in India. And that’s how Picxy was born. According to the CEO Mr. Jitendra Emmani, stock images websites like […]
How to Develop an Effective Blogger Outreach Strategy in 2021?
Blogging has become a go-to content marketing strategy for many companies today. It is a low-cost high-return solution fit for businesses right from startups. And not only that, consumers trust blogs. But how exactly does blogger outreach benefit your business? Benefits of Blogger Outreach Expand your market reach You can upscale your brand and perhaps […]
How to Use SEMrush for Developing a Brilliant Content Strategy
Content Marketing is not just about creating and publishing content. It is about developing a more strategic approach to attract and engage with well-defined audiences with the ultimate goal of generating profitable leads and conversions. In this post, we are going to cover every aspect of developing a content marketing strategy. Let’s look at the […]
Forecasting SEO Traffic and Returns for your Business
The SEO Community is very much a data-based niche. We have adapted to algorithms and love analytics. We like arranging numbers to determine the best path forward and make apt decisions for our clients with the data at hand. But SEO Forecasting is an arena where the rules change, and the players tend to change […]
Is SEO a Good Career Choice in 2020?
SEO is a unique and fast-paced industry that has changed over the years. In the very early days of search engines, SEO could have merely been achieved through spammy activities like keyword stuffing and black hat link building. Search engines have now drastically evolved to deliver quality, relevant content to users and SEO has become […]
Internal Linking | Best Practices & Strategies to follow in 2020
Internal Linking is a crucial task in On-page optimization that would help Google understand and crawl your web page for indexing it. Also, it ultimately helps in a powerful user experience. A site that is well-equipped with a good internal network will witness new content getting discovered more quickly and indexed by search engines. In […]
The Top 9 Influential Women of the SEO Industry
Search Engine Optimization is an industry with many challenges to come across, one amongst them is the gender gap. In the State of SEO survey, Moz identified 29.3% of the surveyors as women and 68.4% as men. Though SEO has prevalently been a male-dominated industry, there are many women who have set the bar of […]
Everything You Need to Know About SEO Forecasting
Forecasting for SEO can be a double-edged sword. If done well, and understood, it can be powerful, but if conducted badly, it can be very damaging. With so many factors and changing variables within SEO, forecasting SEO can be very difficult to predict. It is typically inaccurate and highly dependent on the industry, vertical, and […]
Best SEO Automation Tools used by Industry Experts
For brands and small businesses that can’t possibly afford full-time SEO services, the mention of terms like “link building” or “organic search rankings” is enough to make them wince. And of course, these businesses may not consider paid marketing as a solution to compete against their market leaders. Automating SEO doesn’t mean to leave it […]
How to Perform Competitor Research in an Hour with SEMrush
Buy or bury the competition Jack Welch We agree for sure that the field of SEO is filled with surprises and constantly adapting to the changes in the SERP algorithms can feel overwhelming. And competition is another dimension of stress! But here’s what we have learned – SEO can be dealt with in a seemingly […]