App Store Optimization
App Store Optimization Services
There are nearly three million apps in the app store, with growing complexities and blunt competition. Do you want yours to stand out from the rest?
We, at IndianMarketers, have a great team of ASO practitioners and analytical mindsets required to fine-tune and optimize your ASO campaign. We help you with the creation, publishing, and optimization of your mobile application so that it gets the best rank on the app store. Our latest techniques and tools to help in optimization right from improving your app’s architecture to rating and review analysis.
Let your voice be heard in the noise and bustle of the app world – Contact Us today and let us guide you through.
1
Significance of App Store Optimization
In today’s world, every growing business needs to have its official business application because the app market has grown to that extent. It’s the newest frontier in the battle for growth with techniques and methodologies still under research and development. But the app market is highly competitive with around 4 million apps available for android and iOS users alone. So however great, novice, unique, or entertaining your app is, you need to be visible to your target users so that it gets an increased number of downloads and views.
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What We Do
You could totally rely on our services of app store optimization because our campaigns are built on modern approaches to mobile app marketing. Our process flow is designed in such a way that it understands your customers, the competition, and the utility of your app.
3
Keyword Research
Just like SEO is for websites, ASO is for mobile apps. We research the right keywords that have to be targeted for the relevant traffic to bring clicks to your app. We also run a competitor analysis to ensure we are on the right track, on the basis of which we constantly track & optimize your rank performance.
4
Audit and Reputation management
We run an app audit where we evaluate its compliance with the app guidelines and aspects like title, category, iOS compatibility, etc. Also, an off-page review is done of factors like download and install analysis, etc.
5
App Description Page Optimization
Just being found on the app store won’t help, you need to convince your visitors to download your app, and thus your app description page must be on point. We help in curating a unique brief according to the value proposition you offer.
6
Reporting
We update you with your app’s performance with insightful reports and your competitive benchmarking with respect to keyword density and other important assets.
1
Best techniques and tools for ASO
We use the best and proven methodologies to improve your app’s visibility and downloads. We follow key metrics to ensure performance and take into account while creating strategies.
2
Expert Team
Our team has the right knowledge and skills to impart excellence in optimizing your app with the right strategies. Our process is completely transparent and always available for clarification or assistance from our end.
3
Insightful audit & Reporting
Every app audit and performance review comes with insights and improvements that should be made while curating the next strategy. We aim to increase your app performance and revenue generation.
4
Quality results
You can completely rely on our strategies since they bring quality output which drives more traffic and conversions. We are constantly in-the-know with the latest updates and algorithm changes in the app store.
Frequently Asked Questions
What is App Store Optimization?
Also known as App Store Marketing or Mobile App SEO, it is essentially the process of improving your mobile app ranking within the app store cloud such as Google Play Store, Apple App Store, Windows Store.
How does the app description affect ASO?
Indexing and crawling by the app search engines would be easier and effective with the use of quality and keyword-rich app description. You get to showcase the best features of your app to ensure user engagement and an increase in conversion rate.
How do I increase my app rating?
App’s rating depends on a significant factor ie the quality of your app. Apart from that, you can always encourage the most engaged users for feedback and ratings. Based on that, you can improve your app to the best of quality and minimize your negative reviews.