Why Your Website not visible on Google? Find out

• Search Engine
• Technical SEO

There are around 5 billion searches on Google every single day. Having a website on Google is one of the major ways in which you can outreach to your audience. But how would you feel if your website isn’t visible on Google? Not being visible on Google can be a nightmare for all businesses, when you pay a hefty amount and put all your efforts on your website. 

In this article, we will highlight some major reasons why your website isn’t visible on Google and also provide solutions that will help you tackle these problems with ease. 

Reasons behind website not showing in Google

1. Your website is too new:

Have you just build and launch your new website? It can take up to four weeks for your website to start showing up in search engine results. Google takes time to index your website. Run a search for a site:yourwebsite.com to see if Google is aware of your website’s existence.

How to fix it?

The simplest solution is to wait for some time until Google indexes your website. The other way is to create a sitemap and submit it through Google Search Console. 

2. If your website is penalized by google:

Google penalty is a harmful effect on a website that affects the search results rankings by degrading your rank and even banning it across the search engine If your site doesn’t meet Google’s quality guidelines. There are two types of google penalty – 

• Manual Penalty: When a Google employee manually reviews your site and discovers that it doesn’t obey Webmaster Guidelines. They remove or demote your site in the search results. The reason could be anything from clocking, sneaky redirects, keyword stuffing to spammy links. You can identify this in the google search console, under manual action.  

• Algorithmic penalties: Unlike manual penalties, they do not come with a notification, therefore the first sign that you’ve been penalized could be a decline in organic traffic. Google uses a few filters to automatically find if a website violates said guidelines. The most well-known and most common is the Panda Update & the Penguin Update.

How to fix it?

Technical Audit will help you stay on par with the changing algorithms and guidelines. The Audit will highlight technical issues your website is facing and provide the right strategies to tackle such problems. You can opt for our SEO Penalty removal Services which deliver strategies that help your website in restoring traffic and ranking.

3. Your site lacks quality backlinks:

Backlinks are an important element to evaluate once you’ve determined that your site is indexed but not ranking. It is valuable to SEO since they reflect a vote of confidence from one site to another. If you have multiple websites linking back to your site, Google gives your page higher credibility and search ranking. 

How to fix this?

The key step is to build a strong backlink profile. Creating high-quality content is the first step in earning backlinks. When you create multiple high-value pages, reach out to your niche and authoritative sites and ask them to link back to your site. You can also perform a Link Audit to find out the links opportunities to incorporate into your link-building strategy.

Use a free Ahref backlink checker to see how many unique websites are linked to your site and your competitor for the opportunities.

4. Your site has duplicate content:

Duplicate content refers to blocks of content within the domain that either completely matches other content or as google calls it appreciably similar. And it confuses search engines, which URL to list higher in the search results. Therefore they might rank both URLs lower and give preference to another webpage. Website suffers rankings and traffic losses because of duplicate content.

How to fix it?

We can prevent the issue of duplicate content by using the canonical tag.  A canonical tag is a way of explaining to search engines that a particular URL represents the master copy of a page. Practically, the canonical tag informs search engines which URL you want to rank in search results. 

5. Optimizing for highly competitive keywords:

Do you wonder despite having great content on your site you are not ranking? The answer is you are targeting wrong or high competitive keywords. E.g. A real estate agency in Mumbai has no shot at ranking for the phrase “real estate” and trying to rank for highly competitive keywords against a well established brand can leave you nowhere.    

How to fix it?

Successful SEO campaigns always start with keyword research. Try to find & target long-tail and more specific keywords that contain three or more words that provide the most value to the business. They have lower search volumes, are also less competitive, and give a better chance of ranking at the top of search results.  

For E.g. If someone searches for a generic keyword like, “shoes,” it’s hard to decide what they want exactly? Do they want to buy shoes? Are they searching to buy some specific shoes or just looking for some information? On the other hand, if someone searches for the long-tail keyword, “buy running shoes for men”  you know that they’re ready to buy shoes. Companies that sell running shoes will have an easier time ranking for it. 

Wrap it up

Ranking on Google kick starts your business and helps you outreach a major part of the world.  But sometimes Google does not consider your site relevant enough to display it for the keywords you want to rank for. So it is important to audit your website in order to find out where you are lacking. When you tackle your technical issues, build a strong backlink profile, write valuable content with relevant keywords and abide by all the guidelines by Google, your website will rank better and have the online presence you require to flourish.