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How to Develop an Effective Blogger Outreach Strategy in 2021?

Blogging has become a go-to content marketing strategy for many companies today. It is a low cost high return solution fit for businesses right from startups. And not only that, consumers trust blogs.   But how exactly does blogger outreach benefit your business? Benefits of Blogger Outreach Expand your market reach You can upscale your brand and perhaps target a new demographic. One good strategy is to find a blogger related to your niche that attracts a market as its religious readers. They can get their reader to know you better and they could even turn into your new customer base.  Cost-effective......

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How to Use SEMrush for Developing a Brilliant Content Strategy

Content Marketing is not just about creating and publishing content. It is about developing a more strategic approach to attract and engage with well-defined audiences with the ultimate goal of generating profitable leads and conversions.  In this post, we are going to cover every aspect of developing a content marketing strategy. Let’s look at the core framework of preparing a strategy. The best third party tool you can use for insights on your existing content performance and planning for long term goals is SEMrush. Of course, Google Analytics and Google Search Console are the first set of tools you must check,......

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Forecasting SEO Traffic and Returns for your Business

The SEO Community is very much a data-based niche. We have adapted to algorithms and love analytics. We like arranging numbers to determine the best path forward and make the apt decisions for our clients with the data at hand. But SEO Forecasting is an arena where the rules change, and the players tend to change the rules as well.  We all realize the goal is to push forward and provide a reliable ROI for our clients via projections. But all forms of forecast come with a disclaimer and it is known to be the best guesses in the current environment.......

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Is SEO a Good Career Choice in 2020?

SEO is a unique and fast-paced industry that has changed over the years. In the very early days of search engines, SEO could have merely been achieved through spammy activities like keyword stuffing and black hat link building.  Search engines have now drastically evolved to deliver quality, relevant content to users and SEO has become a legitimate and developed profession.  SEO now requires a diverse set of technical, strategic, creative, analytical skills, and aims beyond ranking a website to position 1. Let’s discuss every aspect of SEO as a field for developing a successful career.  Care to walk through some basics?......

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Internal Linking | Best Practices & Strategies to follow in 2020

Internal Linking is a crucial task in On-page optimization that would help Google understand and crawl your web page for indexing it. Also, it ultimately helps in powerful user experience.  A site that is well-equipped with a good internal network will witness new content getting discovered more quickly and indexed by search engines. In one of our recent articles, we had talked about the value Internal Linking holds in 2020. Internal Linking is of utmost importance that an evergreen SEO strategy needs for building a clear site architecture and delivering a high-quality user experience for your website visitors.  Let’s learn about......

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The Top 9 Influential Women of the SEO Industry

Search Engine Optimization is an industry with many challenges to come across, one amongst them is the gender gap. In the State of SEO survey, Moz identified 29.3% of the surveyors as women and 68.4% as men.  Though SEO has prevalently been a male-dominated industry, there are many women who have set the bar of success with their knack and skills. Let’s have a look at 9 such influential women who have been an inspiration to achieve greater heights in SEO. Marie Haynes Twitter: @Marie_Haynes Experience: 12 Years Currently the Owner of Marie Haynes Consulting with an ocean of knowledge in......

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Everything You Need to Know About SEO Forecasting

Forecasting for SEO can be a double-edged sword. If done well, and understood, it can be powerful, but if conducted badly, it can be very damaging. With so many factors and changing variables within SEO, forecasting SEO can be very difficult to predict.  It is typically inaccurate and highly dependent on the industry, vertical, and the level of involvement you have in the planning of a company’s internal efforts. The guiding principle here is to understand the uncertainty of the effective environment. Be like a tree, know what direction you are growing, but you must be willing to adapt on the......

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Best SEO Automation Tools used by Industry Experts

For brands and small businesses that can’t possibly afford full-time SEO services, the mention of terms like “link building” or “organic search rankings” is enough to make them wince. And of course, these businesses may not consider paid marketing as a solution to compete against their market leaders.   Automating SEO doesn’t mean to leave it on autopilot, without you having to do anything at all; it means organically levelling up your leads generation system with the combination of two key components – the human effort and softwares that could handle mundane and tedious tasks.  In this article, we are going to......

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How to Perform Competitor Research in an Hour with SEMrush

Buy or bury the competition Jack Welch We agree for sure that the field of SEO is filled with surprises and constantly adapting to the changes in the SERP algorithms can feel overwhelming. And competition is another dimension of stress! But here’s what we have learned – SEO can be dealt with in a seemingly uncomplicated way if you have the right tactics on point and the tools which would give you the right direction of where to head to for success.  Ever felt the crunch in competitor research? Then, this article is just for you! Here, we are going to......

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Importance of Link Building in 2020

If a link to my site brings in targeted traffic, ideally with long dwell time and multiple page impressions per visit, I consider it to be a good link Marcus Tandler, in his talk during SEO fight club at SMX Munich So, let’s begin with this food for thought. What do you think the value of link building is in the post-penguin SEO world? There was a time the real value of link building was shadowed with black hat techniques like link farms, hidden links, spammy content, etc. But after the very significant penguin algorithm update in 2012, all these techniques......

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