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Internal Linking | Best Practices & Strategies to follow in 2020

Internal Linking is a crucial task in On-page optimization that would help Google understand and crawl your web page for indexing it. Also, it ultimately helps in powerful user experience.  A site that is well-equipped with a good internal network will witness new content getting discovered more quickly and indexed by search engines. In one of our recent articles, we had talked about the value Internal Linking holds in 2020. Internal Linking is of utmost importance that an evergreen SEO strategy needs for building a clear site architecture and delivering a high-quality user experience for your website visitors.  Let’s learn about......

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The Top 9 Influential Women of the SEO Industry

Search Engine Optimization is an industry with many challenges to come across, one amongst them is the gender gap. In the State of SEO survey, Moz identified 29.3% of the surveyors as women and 68.4% as men.  Though SEO has prevalently been a male-dominated industry, there are many women who have set the bar of success with their knack and skills. Let’s have a look at 9 such influential women who have been an inspiration to achieve greater heights in SEO. Marie Haynes Twitter: @Marie_Haynes Experience: 12 Years Currently the Owner of Marie Haynes Consulting with an ocean of knowledge in......

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Everything You Need to Know About SEO Forecasting

Forecasting for SEO can be a double-edged sword. If done well, and understood, it can be powerful, but if conducted badly, it can be very damaging. With so many factors and changing variables within SEO, forecasting SEO can be very difficult to predict.  It is typically inaccurate and highly dependent on the industry, vertical, and the level of involvement you have in the planning of a company’s internal efforts. The guiding principle here is to understand the uncertainty of the effective environment. Be like a tree, know what direction you are growing, but you must be willing to adapt on the......

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Best SEO Automation Tools used by Industry Experts

For brands and small businesses that can’t possibly afford full-time SEO services, the mention of terms like “link building” or “organic search rankings” is enough to make them wince. And of course, these businesses may not consider paid marketing as a solution to compete against their market leaders.   Automating SEO doesn’t mean to leave it on autopilot, without you having to do anything at all; it means organically levelling up your leads generation system with the combination of two key components – the human effort and softwares that could handle mundane and tedious tasks.  In this article, we are going to......

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How to Perform Competitor Research in an Hour with SEMrush

Buy or bury the competition Jack Welch We agree for sure that the field of SEO is filled with surprises and constantly adapting to the changes in the SERP algorithms can feel overwhelming. And competition is another dimension of stress! But here’s what we have learned – SEO can be dealt with in a seemingly uncomplicated way if you have the right tactics on point and the tools which would give you the right direction of where to head to for success.  Ever felt the crunch in competitor research? Then, this article is just for you! Here, we are going to......

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Importance of Link Building in 2020

If a link to my site brings in targeted traffic, ideally with long dwell time and multiple page impressions per visit, I consider it to be a good link Marcus Tandler, in his talk during SEO fight club at SMX Munich So, let’s begin with this food for thought. What do you think the value of link building is in the post-penguin SEO world? There was a time the real value of link building was shadowed with black hat techniques like link farms, hidden links, spammy content, etc. But after the very significant penguin algorithm update in 2012, all these techniques......

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SEO Automation: Why it's high time you opt for it?

Before beginning with this article, we would like to give you a heads up that – SEO is a labour-intensive process that is now about fulfilling user intent. The post-Google RankBrain world has been catering to give the best possible result to users for the queries they’re searching for. Hence, valuable, fresh and interactive content along with authoritative link building has been the key that requires the human touch. Not only do you need to carefully plan and execute your strategies, but also you need to be on the constant lookout for changes in algorithms and other tweaks.  But the fact......

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5 Indian Brands that nailed the Marketing Game

What if you had the finest product line and there was no one to buy it? What if your customer service was so great that it gave a tough competition to five-star services, but there was no one to experience it? What if you had excellent skills but there was no client that you could work for? Great businesses require great marketing. Establishing an amazing product is essential for sure, but more than that, it requires to be reached out to the masses in an effective way which requires researching, strategizing, executing marketing campaigns to gain the traction your business needs.......

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Internal Linking and its value in 2020

One of the first things we learn in SEO when introduced to it is on-page optimization which includes the organization of heading tags(H1, H2, H3). Developing a site structure is a crucial act of the organization of a website. It has this simple goal of creating a site that is easily navigable by users and also allows easy crawling for search engines. Think of those hallways present in your house. You can have this analogy with the rooms and hallways present in your house. You need hallways to find access to other rooms in your house. Similarly, you need links to......

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Know Your Niche Potential. Get Your SEO Forecasting Right!

Imagine this. You decide to buy a product. What all are the factors you check and consider before you buy that apt product? You check for reviews and ratings. You check for the brand’s trustworthiness. You check for its servicing after purchase. You perform aggressive research especially if it’s a big amount that you’re investing. You only hit the ‘buy’ button when you’re fully convinced that the said brand upon which you researched is worthy to be purchased. Can we think of it in a similar manner when it comes to SEO? Can we determine the value of a keyword before......

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