Author Archives: lekhak



lekhak

What made Hotstar so successful - Case Study
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What made Hotstar so successful – Case Study

Hotstar is an online entertainment streaming platform owned by Novi Digital Entertainment Private Limited which is a subsidiary of Star India. It was launched in the year 2015.  Today, Hotstar...

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August 06, 2020
Is SEO worth every penny in 2020?
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Is SEO worth every penny in 2020?

Tell me if this sounds familiar to you. Every time there is a major Google algorithm update, the SEO world jumps to a frenzy on twitter with questions like –...

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August 06, 2020
SERP walkthrough of the decade!
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SERP walkthrough of the decade!

The keyword “Google algorithm update” has a search volume of 2.4K in India alone and a whopping 11.4K search volume globally. But why does such a huge search volume for...

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August 03, 2020
Top 5 personalities who Redefined Indian Marketing
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Top 5 personalities who Redefined Indian Marketing

Indian Marketing has been diverse, iconic and defined innovation by connecting with the masses via their emotions. Whether it’s the yesteryear television ad jingles to which we all have hummed...

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July 22, 2020
How to use SEMrush for SEO forecasting
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How to use SEMrush for SEO forecasting

SEO takes time. There I said it. But can you really use this phrase while pitching to a prospective client or discussing an extensive long-term SEO strategy with your upper...

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July 15, 2020